SpeedDater launches new mobile matchmaking service
Last night top UK dating brand SpeedDater launched a brand new mobile dating service at its Spring Singles Party, an exclusive event in London's West End attended by over 500 of London's most eligible singles.
SpeedDater Mobile, delivered by Enpocket, the global mobile media company, enables singles to search for dates on their mobiles by inputting their own profile and picture, then viewing the profiles of others and sending/receiving chat requests through their phone.
SpeedDater Mobile is accessed through the mobile internet and gives singles the ability to look for a date wherever and whenever they wish. Joining the service is simple text 'Speed' to 89233 or go to www.speeddater.co.uk/mobile . It is also straightforward for SpeedDater Online customers to transfer their profile across to the mobile service.
"Text messaging has already emerged as the perfect medium for flirting. Now SpeedDater Mobile extends the mobile's functionality to allow our customers to search for a match, and chat with prospective partners before deciding to meet up," said Ben Tisdall, co-founder of SpeedDater.
SpeedDater Mobile opens up a large pool of potential matches to singles as it enables chat both with fellow SpeedDater Mobile users and with other mobile communities, such as Time Out Dating, that are also powered by the Enpocket Dating Engine (Eden)."SpeedDater Mobile is about as much fun as you can have on your phone. It is sure to be a great hit with SpeedDater customers, more than 9 out of 10 of whom own a mobile phone," said Peter Larsen, CEO of Enpocket.
SpeedDater Mobile will be a significant addition to the thousands of events SpeedDater runs each year. It comes just a year after the launch of SpeedDater Online, the brand's online dating service that now has over 100,000 registered users.
Eden is the most widely deployed mobile chat and dating application, powering peer-to-peer communication across 13 countries and three continents.
About SpeedDater Founded in September 2002, SpeedDater is the UK's leading dating events company. It now runs over 150 speed dating events every month in over 40 cities across the UK. SpeedDater has also successfully franchised the speed dating concept to Germany, South Africa, Ireland and Norway.
In February 2004 SpeedDater launched www.SpeedDaterOnline.co.uk , its successful online dating site. And in February 2005 it launched www.SpeedBreaks.co.uk, specialising in weekend breaks and short holidays for singles.
SpeedDater was runner up as New Business of the Year in the 2003 National Business Awards.
About Enpocket Enpocket is a global mobile media company that provides integrated entertainment and marketing services to build and retain mobile audiences. Enpocket's mobile community and content applications empower leading operators, brands and media companies to achieve deeper consumer relationships and generate new revenues. Enpocket's mobile marketing technology and campaign solutions enable clients to target brand messages and content, improving the effectiveness of marketing spend through the mobile medium.Enpocket prides itself on optimizing end-user experience via an unparalleled understanding of mobile phone owners' behaviour. Enpocket provides compelling entertainment and marketing services to more than 50 operators and 400 brands across Europe, Asia and the Americas. Enpocket clients include: Vodafone, Cingular, TIM, Sprint, Verizon, Orange, Telefonica, Singtel, Nokia, Motorola, Microsoft, Sony, BBC, Fox, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi's, Hallmark, and Nike. Enpocket is headquartered in New York and has offices in Boston, London, Helsinki, Reykjavik and Singapore. To learn more see www.enpocket.com
For press enquiries please contact: Hugh Mark at Enpocket on : +44 (0) 207 404 2190, firstname.lastname@example.org Or Ben Tisdall at SpeedDater on: +